Thursday, January 19, 2012

How Is The Brain Able To Be Creative?

You ever wonder how does a rapper have the ability to just freestyle from the top of his head? Or how dancers freestyle? Or even musicians and how they spontaneously can make a song in the moment?

I just saw this video on ted.com-Charles Limb: Your brain on improv and it was very interesting! Charles Limb is a surgeon, researcher, musician and an associate professor of otolaryngology that studied with his team how the brain works during improvisation. He was able to track the brain activity through a fMRI (functional magnetic resonance imaging), which creates strong magnetic field to track blood flow through the brain. Limb examined the difference in brain activity when musicians played simple memorized pieces and when they improvised. 

He was able to explain to the audience a research that only scientist can understand in a simple and interesting way. He engaged the audience with visuals; humor and facts that made us wonder more about the topic. 

He recognized that “artistic creativity is a neurologic product that can be examined using rigorous scientific methods.” So, he placed a musician with an instrument (scientists had to build a special keyboard with no metal parts since metal parts react with the magnetic field) and a rapper into the fMRI. Charles and the team found that the part of the brain and extending to the sides, showed a slowdown in activity during improvised music. Meanwhile, the medial prefrontal cortex, linked to self-expression and activities that showed individuality, saw increased activity.

You’re probably wondering if it’s truly possible to study creativity or improvising scientifically, right? Well Limb already started and says that they don’t have all the answers yet but with technology advancing science needs to catch up with art to figure out how all these amazing ideas come from the brain. 

Charles Limb has fascinated me with his research in my field of the entertainment industry because as a dancer I was always put on the spot and improvise with whatever style I was giving to dance to and music. I never really knew how I would come up with the movements to certain rhythms but I did it and still doing it well. I feel that when you practice your art to the point you can master it you’re able to turn off you’re self-conscious and your able to express yourself more because your brain is thinking ahead of all the things you're capable of. I can definitely agree with him when he says “creativity appears to be good for the soul for some unclear reason, that’s why improvisation is one version of spontaneous creativity in the musical domain.” 

Creativity is within all of us-let go and let it out!

-Jess!


"Creating Memories, Building Characters."
            

Sunday, January 8, 2012

Entertainment Resources & Marketing Association

The Entertainment Resources & Marketing Association was established in 1991 as an association of marketing, product placement, and brand integration professionals to link and keep organizations updated within the industry. Also members from entertainment corporations and studio-network executives belong to ERMA. 


Being the entertainment marketing’s leading industry association for over 20 years now, they provide resources, exclusive data, trends in event sponsorship and opportunities for their members and organizations that are involved in the industry. ERMA’s purpose is to set and maintain the highest level of business standards and to lead its members in creating new and innovative brand integration strategies. To be a member of this association the organization has to apply and meet the code of standards and ethics. 

Who visits the website? From producers, actors, product placement coordinators, network executives, print and electronic media outlets, set decorators, customers, studio production resource departments, sponsorships, licensing, companies seeking representation and others. So when you become a member you become reachable and branded to other agencies that can relate to your work. The association holds meetings during the year that include social networking, basic business meetings, educational meetings and events related to their members. Some of the benefits of the membership are provide here for you. Some of their members and/or are CBS television network, Hollywood Branded, HERO Entertainment Marketing, Inc., Creative Handbook, ISS, NBC, Marriott International, Sony Pictures Entertainment, Universal Pictures, Warner Bros. Pictures Inc. and many more. 

This is important to our industry because we receive knowledge to make informed business conclusions to turn our ideas into reality. So begin your research and discover who can help your idea blossom! 

-Jess!


"Creating Memories, Building Characters."

If you want to take a look at their non-profit below is the link:
http://rockschoolfund.org/the-rock-school-scholarship-fund/