As we all know, Black Friday is the day that Christmas shopping inaugurates. Is one of the biggest shopping days of the year because of the drastic discounts and huge sales. Retail stores and e-commerce use this day to break records in sales and a way to eliminate old merchandise to put out the new, which is for the Christmas season.
Consumers know this and make sure they take advantage of these massive sales and discounts to get as much as possible from the “To Buy” list. When you tell people there’s limited merchandise and only the earliest customers can get the products, it makes then go insane and they prepare themselves to wait to be the first customer.
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| Faithful Black Friday Shoppers |
There are 5 behaviors in which I believe the shoppers go by (which I don’t necessarily agree with, but from observing it’s obvious):
1) Aggressive behavior: once that door opens everyone is pushing without the concern of the next person. They fight; insult each other and employees. They even yell at the employee because what they came for was already out of stock (like is the employee’s fault).
2) Selfish behavior: these shoppers would cut the line and they get into a competitive mood. Also selfish towards the employees because they would knock or drop some items on the floor and they just don’t care.
3) Dedicated behavior: let me tell you these faithful black Friday shoppers are willing to wait hours or even the night before for these deals.
4) Impulsive behavior: I say impulsive because some things are bough without being necessary, they’d buy it just because it’s on sale.
5) Team work behavior: this sounds crazy but there are families that team up and then separate into small groups to get to different departments to get the items quicker and meet up with the person who’s already making the line at the register. (I know, they have a very thought-out plan.)
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| Target |
I don’t know if anyone noticed but the music in these different stores is very festive, up beat music; music that would get the customers to shop quick and build a positive environment. However, there’s always someone who has to take their selfish and aggressive behavior to the next level. For example; in a Wal-Mart in Los Angeles a woman trying to get her way through the lines spewed pepper spray on a crowd and 20 people suffered minor injuries.
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| Sales Increased |
But these shoppers always seem to amaze me. This year, the shopping season started strong and with more customers spending more money than ever before. According to ShopperTrak — the world's largest provider of retail and mall foot-traffic counting services — Black Friday sales increased 6.6% over the same day last year. This represents $11.40 billion in retail purchases and the biggest dollar amount ever spent during the day. Retail foot-traffic rose accordingly, increasing by 5.1% over Black Friday 2010.
-Jess!
"Creating Memories, Building Characters."
"Creating Memories, Building Characters."
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