Event Marketing

It is important that we make a distinction between event marketing and other types of marketing. Event marketing is a type of promotion where a corporation or brand is associated to an event or where a themed activity is established for the purpose of creating experiences for consumers and promoting a product, service, or artist. Marketers frequently do event marketing by relating their product with some popular activities such as concerts, festivals, sporting events, fundraisers, conventions, fairs and many more. They also design their own events to use for promotional purposes. 

Event marketing brings the advertising to the consumer directly or interactive displays. It targets a specific market at a specific location where their goal is to make individual impressions. They are created to build awareness. An example of this can be when there’s a music festival coming up. There is a new beer that a certain company has developed. If the beer is made for that music festival’s target market, then this is a great way to introduce the beer at this particular music festival since alcohol beverages will be served. You can have samples and if the consumers like it, they can purchase it. 

There is also event sponsorship, which is an integrated marketing communications activity where a company creates sponsorship relations with a specific event and offers financial support in return for the right to exhibit a logo, product, and brand name to be recognized as a supporter of the event. Event marketing often is part of a company’s sponsorship events such as these concerts, showcases, social causes, and others. Marketers use events to distribute samples as well as information about their product, client, and/or services. They may also let the consumers experience the product at the moment. 

A way that I think a marketer should work their event as well is by using an online event marketing tool. Technology is advancing in a way that it’s making it easier for marketers to approach their consumers. Some of these tools can be; online RSVP, online event invitations, online event ticketing, online event registration, options for promotions and incorporating social media avenues such as Facebook and Twitter. By using an organized online event-marketing tool, it will be easier to execute the event’s marketing strategies. 

-Jess!

"Creating Memories, Building Characters."

A Celebration for the Women on Women's Month!

Diva Night: Presented by the X-Factor club at Full Sail University

-Jess!


"Creating Memories, Building Characters."

Dance Your Way Through Negotiations For Your Studio

Studio

Usually for a dancer is easier to negotiate their way through movements and music than it is in an office. Being a dance studio owner can be challenging if the proper research is not done prior to the negotiation. Whether it’s negotiating a lease, a contract or any deal that involves the studio there’s a few things that we must know before making any decisions. According to Dale Willerton, “we must negotiate to win.” Dale Willerton is a Senior Lease Consultant who works exclusively for leaseholders. He has run into a lot of lessees who come into a lease negotiation unprepared and with the mentality of settling because they want a studio badly. Even if the first offer sounds great, reasonable and too good that you can’t wait to sign that contract, negotiate what you want on your side of the deal and don’t’ accept it right away. It is acceptable to negotiate aggressively. 

You should also prepare yourself in case you have to walk away. Setting aside your emotions and make objective decisions will help the deal. Whoever desires the deal more will hand over the most concessions. He emphasized that we must also remember that an excellent studio in a bad location may not attain its complete potential. To get a better deal and be ahead of the landlord you must do your research. Gather information from other studios or business around the area, how much are they paying or what incentives they received. Asking for more than what you want, so you end up getting what you want. Dale suggested, if you would like the first 2-4 months free, ask for 3-5 months. The landlord is obviously going to want to counter offer and negotiate. So why not go higher? Always make sure that what you are paying for is what you’re getting. Most dance studio owners pay their rent per square foot, measure your space, and confirm that you’re getting the space that was agreed on the contract. 

I totally agree with Dale, as entrepreneurs sometimes we can get eager to start making moves without knowing exactly what we want. When you are passionate about something and you revolve your life around it you want to make sure, you’re doing the right thing to succeed. Don’t fall in the whole because you were desperate to start living your dream. Patience, time, and preparation will lead you to a successful negotiation. 

-Jess!


"Creating Memories, Building Characters."

          

Warner Bros. & Friends TV Show Is Still Making the Big Bucks

Friends 

If you don’t know what the TV show Friends is about by now, then where have you been for the past 18 years? Something Chandler would say. The show Friends has been my favorite show since I can remember. It aired on NBC from September 22, 1994 to May 6, 2004. Is an American sitcom that revolves around a group of friends, their lives, their loves and their laughs in Manhattan. The series was created by David Crane and Marta Kauffman and produced by Bright/Kauffman/Crane Productions, in association with Warner Bros. Television. It was promoted by NBC throughout America.

        

Friends received amazing reviews throughout its run, becoming one of the most popular sitcoms of all times. The series was an immediate hit from its debut and was also successful in their ratings, constantly ranking in the top 10 in the final primetime ratings. When the final episode aired, it was watched by 52 million American viewers making it the most watched episode of the decade. 

Nick@Nite

Nick at Nite is targeted to adults and/or adolescence audience with a roster of mostly live-action sitcom reruns. A few years back they began including more recent sitcoms and started airing sitcoms from the 1990s. They wanted the show Friends and in 2011, Warner Bros. decided to sell “Friends” to Nick at Nite in a shared opening with TBS starting in the fall of 2011. A deal that produced $200 million in license fees and advertising. Nick at Nite is paying about $500,000 an episode to air all 10 seasons after 6p.m. for a six-year term through the fall of 2017. Nick at Nite is also allowing Warner Bros. to create 30-second spots from the show and Warner will keep all of these advertising revenues.

tbs

TBS’s contract is the opposite, is an extension of its ongoing deal for Friends reruns that was made in the fall of 2001. They renewed for the same six-year contract as Nick at Nite but will pay only $275,000 an episode because Warner is limiting its runs before 6p.m.

           

Friends

One of the main reasons why the sitcom is still making the big bucks in pre-sales throughout 2017 is because when they were on air they were the most successful show all around and broadcasting networks want to maintain high ratings so they'll look for ways to keep that like airing reruns of effective shows. Warner has renewed “Friends” in syndication through December 2013, and since the series still has an audience, the studio could bring the sitcom back later in the decade for a third run, if they’d like to. In just syndication, the show has made $4 million an episode in cash license fees, for a total of $944 million. When advertising revenues from the syndication exchange spots get added in, the revenues expand to well over a billion dollars.

Friends was a complete success for Warner Bros being the best comedy cast of all time on TV Guide and even though the show had to come to an end in 2004, Warner Bros still manages to find ways to still make income until this day.

-Jess!


"Creating Memories, Building Characters."

How Is The Brain Able To Be Creative?

You ever wonder how does a rapper have the ability to just freestyle from the top of his head? Or how dancers freestyle? Or even musicians and how they spontaneously can make a song in the moment?

I just saw this video on ted.com-Charles Limb: Your brain on improv and it was very interesting! Charles Limb is a surgeon, researcher, musician and an associate professor of otolaryngology that studied with his team how the brain works during improvisation. He was able to track the brain activity through a fMRI (functional magnetic resonance imaging), which creates strong magnetic field to track blood flow through the brain. Limb examined the difference in brain activity when musicians played simple memorized pieces and when they improvised. 

He was able to explain to the audience a research that only scientist can understand in a simple and interesting way. He engaged the audience with visuals; humor and facts that made us wonder more about the topic. 

He recognized that “artistic creativity is a neurologic product that can be examined using rigorous scientific methods.” So, he placed a musician with an instrument (scientists had to build a special keyboard with no metal parts since metal parts react with the magnetic field) and a rapper into the fMRI. Charles and the team found that the part of the brain and extending to the sides, showed a slowdown in activity during improvised music. Meanwhile, the medial prefrontal cortex, linked to self-expression and activities that showed individuality, saw increased activity.

You’re probably wondering if it’s truly possible to study creativity or improvising scientifically, right? Well Limb already started and says that they don’t have all the answers yet but with technology advancing science needs to catch up with art to figure out how all these amazing ideas come from the brain. 

Charles Limb has fascinated me with his research in my field of the entertainment industry because as a dancer I was always put on the spot and improvise with whatever style I was giving to dance to and music. I never really knew how I would come up with the movements to certain rhythms but I did it and still doing it well. I feel that when you practice your art to the point you can master it you’re able to turn off you’re self-conscious and your able to express yourself more because your brain is thinking ahead of all the things you're capable of. I can definitely agree with him when he says “creativity appears to be good for the soul for some unclear reason, that’s why improvisation is one version of spontaneous creativity in the musical domain.” 

Creativity is within all of us-let go and let it out!

-Jess!


"Creating Memories, Building Characters."

            

Entertainment Resources & Marketing Association

The Entertainment Resources & Marketing Association was established in 1991 as an association of marketing, product placement, and brand integration professionals to link and keep organizations updated within the industry. Also members from entertainment corporations and studio-network executives belong to ERMA. 

Being the entertainment marketing’s leading industry association for over 20 years now, they provide resources, exclusive data, trends in event sponsorship and opportunities for their members and organizations that are involved in the industry. ERMA’s purpose is to set and maintain the highest level of business standards and to lead its members in creating new and innovative brand integration strategies. To be a member of this association the organization has to apply and meet the code of standards and ethics. 

Who visits the website? From producers, actors, product placement coordinators, network executives, print and electronic media outlets, set decorators, customers, studio production resource departments, sponsorships, licensing, companies seeking representation and others. So when you become a member you become reachable and branded to other agencies that can relate to your work. The association holds meetings during the year that include social networking, basic business meetings, educational meetings and events related to their members. Some of the benefits of the membership are provide here for you. Some of their members and/or are CBS television network, Hollywood Branded, HERO Entertainment Marketing, Inc., Creative Handbook, ISS, NBC, Marriott International, Sony Pictures Entertainment, Universal Pictures, Warner Bros. Pictures Inc. and many more. 

This is important to our industry because we receive knowledge to make informed business conclusions to turn our ideas into reality. So begin your research and discover who can help your idea blossom! 

-Jess!

"Creating Memories, Building Characters."

If you want to take a look at their non-profit below is the link:
http://rockschoolfund.org/the-rock-school-scholarship-fund/

Fist Pump Your Way to Ultra

Ultra Music Festival or UMF is an annual outdoor electronic “techno” music festival that occurs in March in Miami. Russell Faibisch and Alex Omes founded it in 1999. The event is regularly during the Miami's Music week and the Winter Music Conference. It used to be a 1-day event when it first started back in 1999 until 2006, it became a 2-day festival from 2007 to 2010, in 2011 was a 3-festival and now in 2012 it’s going to stay as a 3-day festival. It will be held March 23, 24, 25th at Bayfront Park. Ultra music festival is one of the highest grossing music festivals in the world and in 2011 alone; over 100,000 people attended the festival.

UMF 2012  

       

The UMF has been successful and has met the expectations every single year. This year, 2012 they are expecting double of 2011 attendance and double the income. The reason to this, is how they improve their marketing and advertising plans every year for the festival. Some of the reasons for the success of the UMF are:

1) They started a few years back to promote the next year’s festival during the current one. This is ideal because the audience is experiencing a great time so they’ll get encourage to attend the next year. 

2) Their social media has increased significantly. From Facebook, Twitter and their website, they are keeping the festival up to date for the audience. Also their “sign-up” for e-mail alerts of future events keeping the attendees with the interest on coming back.

3) Their artist line-up is not released until their tickets are completely sold out or about to be sold out. Which forces the buyer to purchase the 3-day event ticket to not miss out on their favorite artist. 

4) Their most recent marketing strategy for the 2012 festival which is the availability of purchasing the tickets. There’s only the 3-day festival ticket combo for the fist pumpers. They can’t purchase a ticket for only one day to attend. This method forces the electronic listeners to buy the 3-day ticket combo either way, if they want to see their favorite artist.

UMF 2011

The tickets started pre-selling at $149.00 and now they’re at $299.95 without tax and if you’d like the VIP section, they are $599.95, where u get to meet the artist and you’re closer to the stage. Their line-up is still not announced but their tickets are predicted to be sold out by January so the fist pumpers will found out very soon who’s coming to the UMF in 2012 to make history.

Also if you’re planning on going I suggest you make your hotel reservations as soon as possible because the nearby hotels are raising their rates for that weekend and most of them are packed for the weekend of March 23, 24, 25 of 2012 already. 

Enjoy and fist pump your weekend away safely!

-Jess!


"Creating Memories, Building Characters."