Event Marketing

It is important that we make a distinction between event marketing and other types of marketing. Event marketing is a type of promotion where a corporation or brand is associated to an event or where a themed activity is established for the purpose of creating experiences for consumers and promoting a product, service, or artist. Marketers frequently do event marketing by relating their product with some popular activities such as concerts, festivals, sporting events, fundraisers, conventions, fairs and many more. They also design their own events to use for promotional purposes. 

Event marketing brings the advertising to the consumer directly or interactive displays. It targets a specific market at a specific location where their goal is to make individual impressions. They are created to build awareness. An example of this can be when there’s a music festival coming up. There is a new beer that a certain company has developed. If the beer is made for that music festival’s target market, then this is a great way to introduce the beer at this particular music festival since alcohol beverages will be served. You can have samples and if the consumers like it, they can purchase it. 

There is also event sponsorship, which is an integrated marketing communications activity where a company creates sponsorship relations with a specific event and offers financial support in return for the right to exhibit a logo, product, and brand name to be recognized as a supporter of the event. Event marketing often is part of a company’s sponsorship events such as these concerts, showcases, social causes, and others. Marketers use events to distribute samples as well as information about their product, client, and/or services. They may also let the consumers experience the product at the moment. 

A way that I think a marketer should work their event as well is by using an online event marketing tool. Technology is advancing in a way that it’s making it easier for marketers to approach their consumers. Some of these tools can be; online RSVP, online event invitations, online event ticketing, online event registration, options for promotions and incorporating social media avenues such as Facebook and Twitter. By using an organized online event-marketing tool, it will be easier to execute the event’s marketing strategies. 

-Jess!

"Creating Memories, Building Characters."