What Is The Different Between International & Global Marketing?

Can online marketing be international marketing? Yes, it can be. The Internet can be considered as a cybermall, where businesses can grow internationally, since the consumers are always looking for ways to satisfy their needs comfortably and at their own time. For example, you have Continental Airlines who started in one country, the U.S. It has grown to be now an international company and this is through online marketing. If you think about it, it's so much faster to reserve flights online than calling. It has also provided business to business (B2B) opportunities to other companies. Such as Expedia, Hotwire, etc. 

Online marketing can be global marketing as well. Now what is the difference between global marketing and international marketing? International marketing is 2 or more countries and global marketing is the entire world.

To be or to have a successful marketing team, consumer orientation has to be a must! What do I mean about consumer orientation? To research and know how to satisfy your consumers needs and desires through the marketing concept. When you (your team) have consumer orientation, consumers tend to be more loyal to your brand, company, artist, band, product, etc. I think consumer orientation is most DEFINITELY A MUST when you’re trying to go internationally or globally with your brand/product. Why? Because of their different culture, values, beliefs, religion, politics, economy, and life styles. I mean we are one world but we are very different. You can’t use the marketing campaign that you used in the U.S. in a country like India or Japan or lets think even Cuba. 

When you have consumer orientation you can close your eyes, picture your consumer, what they look like, what they'd be wearing, gender, age.. You should want to understand and predict their behavior in the market you’re in. You should want to know who's going to be buying your product or brand. Your consumer orientation can also emphasize on how the individual makes their decision to spend and/or use everything that is provided for them. You should know what your consumer buys besides your product, why?, when?, how?, where?, their preferences?, how often?, likes?, and dislikes?. Your consumer is the reason why you even have a product, brand, artist, band, or business. If you launch a product/service with a marketing campaign blindfolded, you’re going to get a quiet feedback.

-Jess!


"Creating Memories, Building Characters".